How to Create a Head-turning Pitch Deck

How to Create a Head-turning Pitch Deck

As a start-up founder, you want your project to stand out from the crowd and attract that angel investor ready to park a few hundred million in your start-up so you could finally bring your Big Idea to life. But how do you do it? With a pitch deck, but aren't pitch decks obsolete? Wouldn't an NFT help you more? It depends on what kind of Big Idea you have. In this article, we focus on Big Ideas less connected to the blockchain or the NFT space and how you can set a whole funding mechanism in motion by creating a pitch-perfect presentation deck.

One of our jobs at FundMyPitch is to look at the anatomy of a perfectly constructed pitch deck and what you need to focus on to create a head-turning pitch deck.

Answering questions like “Why this? Why you? Why now?” may help you put things nicely into perspective. Let's dive in!

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Why this start-up project?

To succeed in the business arena, you must first identify the problem you're trying to solve, your business persona, your value proposition, the steps you need to follow to achieve it, and your competition.

The key to creating a well-rounded pitch deck is to walk investors through all the milestones of your start-up project from conceptualization to implementation and deployment so they can understand how your idea is aligned with the current market trend and convince them that it's worth investing in.

Why you and only you?

There's a big likelihood that you may not be the only entrepreneur in the universe coming up with this Big Idea. So, you need to come up with a sharp pitch to convince investors that your idea is the best and you are the only one who can bring it to life. Remember, pitch decks must be short and sweet, too much rhetoric often has the opposite effect. So does too much marketing talk, which is why you should avoid using slogans and catchphrases. Investors want to gain a single view of:

  • The problem/challenge you address - Include this in the introduction, with statistics to underpin the impact of your solution.
  • The solution you offer - Get to the essence of your product or service.
  • Your product or service - Describe your product or service and what makes it unique.
  • Your vision and mission - What you aim to achieve in a year, five years, and ten years.
  • Your competition and how you position yourself towards competitors.
  • Your market share - How big is your target market?
  • Your business model - How you work, what type of business you run.
  • The development stage you're at and your project roadmap, listing the milestones you need to reach to materialize your idea.
  • Your team - Who is/are the grand architect(s) behind your Big Idea?

Why now more than ever?

To succeed in the business arena, you must first identify the problem you're trying to solve, your business persona, your value proposition, the steps you need to follow to achieve it, and your competition.

The key to creating a well-rounded pitch deck is to walk investors through all the milestones of your start-up project from conceptualisation to implementation and deployment so they can understand how your idea is aligned with the current market trend and convince them that it's worth investing in.

The anatomy of a head-turning pitch deck

Easier said than done? Relax and keep reading as here comes the best part - how to structure your pitch deck.

  • Keep it short and sweet. Use short, snappy headlines to attract attention but don't overdo it. A pitch deck is not a blog article. Use culture-neutral graphics to illustrate your argumentation.
  • State the challenge you solve and how you do it (your solution) in the first slide.
  • Don't overcrowd slides with content, aim to condense your ideas into bullet points or equal-size blurbs (if you need to support or describe a more complex idea). Less is more.
  • Think about how to best present your message not only content-wise but also from a design perspective so that your pitch deck is neat and easy to navigate.
  • Be consistent from beginning to end. Stylistic consistency is of core importance in pitch decks. So be sure to stick to American or British spelling throughout your presentation and maintain the same tone of voice.
  • Remember, fonts are more than just an aesthetic element, they carry meaning. Stick to one font family from beginning to end. Some of the best fonts for pitch decks include Lato, Montserrat, Open Sans, Roboto, Bentham, Fira Sans, Dosis, Libre-Baskerville, and others. Do your research and see which one best aligns with your brand.
  • Finally, sit with your design team and do some research on icons, they're not universally valid. A US-style email icon may not be understandable to someone outside the US cultural realm.
  • Use white space to direct the reader and make your presentation easier to follow.
  • Visualise your data in an infographic. Diagrams, charts and infographics always bring clarity to data-heavy content. Keep the design neat and simple.

Now that you know how to create a perfect pitch deck, are you ready to put these tips into practice? If you need more practical guidance on how to create a presentation deck that will make investors call their bank, drop us an email. We have plenty of ideas at FundMyPitch.